Join the Movement #SustainableFashion

This is so relevant! We as consumers have the ability to be more mindful when shopping, simply by being careful in what we buy. That is to say, educate yourself on its fiber content, country of origin, care instructions and manufacturer identification. For example, who made them? Where were they made? And, what material is it made with? Based of those facts, we can make better choices and and become more conscious shoppers. Read on to learn more about our dedication to ethical production and ways to recognize sustainable fashion. 


Before You Buy, Look at the Labels

Most of us don’t realize that the fashion industry is the second largest polluter of clean water, after agriculture. We are letting your know, in other words, that many factories producing garments do not work ethically and sustainably. However, we consumers can find out this information very quickly! Because, any business engaged in manufacturing is required to register with the Federal Trade commission. Therefore, Each factory is assigned a registered identification number, known as the RN# we find on almost all clothing labels. Simply Google the registered identification ( RN#) on the clothing label and see what you find. Additionally, the clothing label requires the garments fiber content, country of origin and are instructions. To sum it up, we have the available knowledge at your fingertips to make ethical purchasing decisions. Would you rather buy fashion with labels that read “Made in USA” or “Made in Bangladesh”? Your choice!

What is Sustainable Fashion and Ethical Production?

Ethical production is the production of clothes, shoes, and accessories in ways that are environmentally and socioeconomically conscious. This also includes using and disposing of fashion in more mindful ways. For example, we re-use extra scrap material for headbands, macramé plant hangers and koozies. In addition, our women’s and men’s sun shirts are sustainable, therefore, having a very usable and wearable life span. A rash guard that is not sustainable is one that fades in the sunshine, is hard to pair for day to day use and or gets ruined on the first surf. 

On the contrary, fashion items are not sustainable and majority of textile factories are not ethical. Did you know that in 2013, Rana Plaza, a building housing garment factories in Bangladesh collapsed, killing over a thousand people. This brought to light the harsh realities of how garments sold all over the world are made. It also rallied the fashion industry to adopt sustainable practices. 

7 ways to be more sustainable

  1. Pick Sustainable Brands
  2. Be Mindful when Purchasing
  3. Support Local
  4. Read the Labels
  5. Do your Research
  6. Think Versatile, Re-Wearable, Practical and Long Lasting
  7. Donate Old Clothes

Together, we can make a difference by supporting ethical production

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